Zoe Organics
This California-based mom-and-baby brand is so good (read: wholesome, effective and affordable) that Target recently handpicked it to be part of the retailer's new maternal health section. Don't miss the stretch mark–busting (and divine-smelling) belly oil ($20) or the genius, safe-for-pregnancy insect repellent ($20).

Zoe Organics Pregnancy Gift Set, $90, at zoeorganics.com